There are common overlapping factors in all Wendys' commercials. The commercial from 2019 (USA) has certain technical codes such as how the opening scene is a three-shot which allows people to imply this is a social setting and is being shot in a random location. Another is that the commercial zooms into the two main actors to allow a more personal conversation on the product (which is the Biggie Bag.) The dialogue is then set up so that one of the actors asks the other actor what the product is and implies curiousness to the product at hand.
It also contains symbolic codes such as the "insecure" stranger was told the bag has everything they ever wanted and the script then mentions about a spelling bee award from elementary school; this implies the stereotype of the nerdy, insecure person being the one objected to joining a spelling bee in their younger days. Also, the food is decorated and presented at a beautiful perspective to imply that the taste of the food is equivalent to the beauty of the food.
This commercial also contains several conventions such as how both actors in the commercial start to randomly converse based on the product as that is shown as a "regular action" in everyday usage. Plus, both actors are relatively friendly to both of each other as it is shown as impolite and disrespectful, in context, to ignore or act rude to another stranger in public.
No comments:
Post a Comment