Final Commercial Blog

Today, my commercial was finished like a masterpiece. First, I started rewatching all the clips; however, I had to watch the raw footage rather than the one already dumped as the Pinnacle Studio application wasn't properly processing the footage. As I rewatched the takes, I had trimmed any parts that seemed flawed; such as balance being thrown off, blurry views that weren't necessary, any takes that seemed secondary, etc. Then, I played all the takes after to see how clear the trim was and whether or not the take was visually positioned in the right place. Later on, I viewed through the video editor; by that, I searched through all the transitions, sounds, and tools to custom myself to the studio more. I had gone to the next stage of my editing which was the transitions; there I viewed the transitions and such and placed them where it seemed appropriate.
Overall, I picked my transitions to match the movement of the current take being played. My first transition was the fade in. Fade in is when a black screen goes into a video or image and begins the process; so, it made sense when I applied that to my establishing shot. Next, the other transition I picked was dissolved. The dissolve transition is when two images collide with each other however, the previous one fades into the newest one so it "dissolves" into the other image. By doing so, dissolve portrays the similarities of school life and why food is so important to sustain a positive school life. Conclusively, my last transition was a fade out. Not only does the fade-out match with the beginning transition; however, it makes the commercial feel complete by allowing the scene to slowly dissipate and merge with the transition. This persuades the audience to believe the commercial is over and the full message has been sent across.
The auditory part may have been the easiest of all the editing. I prerecorded all of my script that I would say for my voice-over in the commercial. Most of the commercial just contains my voice-over and a song of my choosing, as copyrights issues were said not to be an issue. Although all of my takes came with an auditory background, there were only two takes that I wished to keep their audio; as they explained about my commercial and their parts were crucial to the foundation of my commercial. It was not to difficult to transfer my audio onto the take of my choice; the audio was already prerecorded in an area without noise so it wouldn't seem disturbed. Any additional audio was muted or kept, which would be crucial to the commercial. However, I did keep various diegetic sounds such as cars roaming in the background to create an allusion of reality and its closeness to Wendys. Although some audio was deleted to ensure a clearer message, most of the original audio remained unchanged.