Music Video Research

I am finally finished with the last project, which is the commercial. Since that was the first part of my portfolio and "trial" to the class's rigor, I have learned much since then. I realized my greatest skills included setting up, recording takes, and integrating basic editing. Setting up originally took a long time since there was so much equipment, however, now I know how to time manage the process; also, I realized I held the camera quite stable and moved it to create better scenery; lastly, from my notes, I navigated around Pinnacle Studio and roughly familiarized myself with its tools, although, I still needed help from my teacher.
I chose the song "Who Says" by Selena Gomez. This song represents how everyone, specifically women, do not need to follow any rubric or guidelines on how their life should be; such as should they wear makeup, dress feminine, and etc. The video gives an encouraging message to stand up for yourself and to love yourself. It empowers females around the world and holds a constant energetic vibe. I believe everyone, to an extent, can relate to this video and have sympathy for people who are affected by negative messages. With this song for my music video, I hope to incorporate the same message but convey it in a different format.
The song goes under the pop genre, which is mainly energetic. The angle conventions include close up angles and long shots that portray dancing or celebration. While the sounds tend to consist of an upbeat positive rhythm, it's also mixed in with electronic music; however certain elements, such as bass, are less focused on. For the editing process, there are usually many filters or tints used so the video is kept colorful and boosts present colors. Additionally, artists are photoshopped so that they can perceive as "perfection" and fill people's general foundation of ideals. Firstly, for the costumes, every actor will be dressed in "perfection" and femininely then, it will shift to regular clothes; because most of the actors will be females and this is supposed to present different perspectives on idealism and beauty. Secondly, the lighting will be darker in the beginning and slowly get brighter throughout the video; this will be used because it represents the sadness of the girls being bullied to the girls being happy for their recognition. Thirdly, as I previously mentioned, most of the actors will be females of different age groups and ethnicities, although extra background actors will be males; this is what I envision because, I want to convey the original message but, in my particular view. Fourthly, most of the actors will be wearing makeup, at least distinguishable enough to see it in the film; however, later on in the video everyone grabs a makeup remover wipe and starts taking off their makeup, the amount of makeup on them and the amount taken off is up to every individual actor. This feature is because everyone has their own limit and view on beauty and how it should be portrayed. Fifthly, the props that will be around the scene are beauty magazines, a smartphone, a failed "test", and a body mirror; all of these props are used because it directly relates to the songs lyrics and conveys the narrative of young people cyberbullied. Sixth, the scenery will change based on the actor, timing, and props so it will include an appropriate bedroom scene, a bathroom scene, a park scene, and a beach scene; this is mainly because I want to remain with the original conventions of energetic changing scenes and rapid movement that is usually conveyed in pop music videos.